George Gina Lucy is a premium fashion & streetwear label, specialized in accessories,
created and headquartered in Frankfurt/Germany.

In 2005, beginning as a passion project with a wild spirit at its core, the team designed in a small brick wall industrial building outside of Frankfurt, and became a fast growing brand with not only an european but worldwide coverage and a collection always living the themes of the season.

With our advocacy for fashion and diversity, freedom of self-expression, as well as acceptance, tolerance, and equality, we started a major switch back to our total roots in 2018. The love for art, design, photography, and street culture turned into a collective of creatives, at the edge of the zeitgeist, who never subscribe to trends but prefer to drive them.

We don’t just make, but create. And our work is our passion.

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